Blogs

My experience with social media for video game marketing

I still remember all those people telling me things like "Dude you need to use social media for marketing etc it is so great and will do so much" and similar things, so I looked into it and used some methods of course and this will be a little breakdown of the results.

So these are the things I tried:

Youtube:

Indie developers suffering from cognitive dissonance

Some time ago I watched a presentation about indie games and how much money they earn and the result was that 82% of all indie games make less than minimum wage, 7% make enough to at least survive and only 11% make profit. To make it simpler, you got a 90% change of failure, if you go into indie game development. Imagine applying for a job and the boss tells you "Well if you work here, there will be an 82% chance you will be paid worse than in any other job or not paid at all, 7% chance you get the worst payment and 11% chance you get more than the minimum".

Open source game development is now just mobile game development

Of course I'm still observing the open source game development scene (which is mostly nonexistent, but this is not the topic now) and noticed a clear trend towards mobile game development, so much that almost everything looks to be just geared towards the mobile market. It seems to have been an easy transition, since the open source game development scene was mostly 2D or retro game development anyway, but now the rise of the mobile market has given it so much justification that basically everything is just mobile game development now and nobody tries to do something real anymore.

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